Lush Illustrations

Branding and Illustration Project

The Objective:

To come up with a brand name, brand guidelines, and design a set of illustrations to be used across digital products for a new botanical illustration business. To communicate a fun and vibrant personality that would reflect the style of art they specialised in.

What was delivered:

A simple to use brand guideline document to reference when developing marketing assets.
A new primary and secondary logo.
A repeat pattern to be used on packaging in the future.
A set of unique, hand drawn illustrations to be sold as prints and digital products.

Creative Process:

Carried out research on what worked well in this particularly niche industry, and how we could create something that was different in the best way.
Gather ideas on a moodboard for the client to see the direction and feel for the project, and add any inspiration they had of their own.
Brainstormed ideas for the brand name with knowledge retrieved from the research and what the client had hoped for.
Spent time sketching and refining the final logos, as well as the illustrations that aligned with the businesses goals.

Results:

A beautiful yet simple branding for the new business to use across all products and marketing assets. With a completely unique set of illustrations in an individual style that portrayed the artistic and tropical feel of the brand.

Conclusion:

I was able to meet the clients' needs through time spent understanding their core values and the vision they had hoped for when starting the project.