Cooperate Islington

Branding Project

The Objective:

To develop the branding behind Outlandish’s new funded project ‘Cooperate Islington’.

What was delivered:

A logo created from the map of Islington, altered into a unique letter mark. It was essential that the logo could be used in a range of ways, and be recognisable after seeing it for the first time.
A colour palette picked from photography around the area. With a balance between naturally occurring colours and more vibrant ones to tie in the excitement around the project.
Different examples of how to display the logo creatively and maximise its usage.
Designed a set of social media assets that can be used and edited when necessary.

Creative Process:

Spent time researching the local area, making sure to get a true feel for what kind of brand would fit. Islington is a multicultural area with so many different people living there and passing through that I wanted this to be reflected in the brand.
A mood board was created with a range of colours I had selected, ideas for logos and imagery that the team was able to assess.
Using Procreate and Illustrator I was able to develop the final logo, and exported the files for the clients to use.
The client was happy to use canva and Adobe XD for the social media assets and I saved them as artboards (allowed other designers to export in their desired format).

Results:

I was able to create a tailored brand identity for a project that would mean a lot to the community. I felt it truly reflected their work and commitment to positive change.

Conclusion:

This was a great project to work on, the freedom to choose the colours and create the logo gave me free reign to express my creativity. I felt honoured to be trusted in making the final decisions on different areas of the branding.